The ROI of Social Media (Part 4)

The ROI of Social Media (Part 4)

The ROI of Social Media (Part 4) by Jami Winstrom Let’s talk about the final, and perhaps most important, aspect of ROI of digital marketing: advocacy. Your audience started at the awareness stage, some moved on to engagement, and now some of those have become true...
The ROI of Social Media (Part 3)

The ROI of Social Media (Part 3)

The ROI of Social Media (Part 3) by Jami Winstrom You’ve developed your brand and your voice, created content and have begun to deploy it across your social channels. Now you can start to measure engagement. It has been difficult for marketers to agree on a definition...
The ROI of Social Media (Part 2)

The ROI of Social Media (Part 2)

The ROI of Social Media (Part 2) by Jami Winstrom The first piece of a digital marketing, before you create the content that goes on your website and social platforms (Facebook, Twitter, LinkedIn, etc.), is to come up with an overall strategy. Now is the time to align...
The ROI of Social Media (Part 1)

The ROI of Social Media (Part 1)

The ROI of Social Media (Part 1) by Jami Winstrom Everywhere we look, we are being sold to—we are a culture of advertisement. And each day we digest countless billboards, print ads, radio spots, commercials, emails, popups, and so on. Traditionally, advertisement has...