ROB OG KEAN

Rob Kean has been an expert trainer for over 20 years and has helped numerous athletes win championships, scholarships, and gain entry into pro level programs. He’s helped over 23 people lose over 100 lbs, and is a nationally-recognized weight loss and fitness coach. We were really excited when Rob came to us asking for some help promoting himself and his brand.

THE PROJECT

With all Rob’s qualifications and experience, he needed a logo and website that would acurately reflect that. We needed to show that although he looks like a typical trainer (lots of muscles), his approach is vastly different than a majority of trainers in the industry. We needed to portray that within all avenues of his branding.

THE BRAND

We wanted to give Rob an overarching brand, as well as brands for each of his training styles and groups: Next Level for athletes, Lean & Strong for general toning and training, OG Experience for body builders (this was his original logo), and Kean 100 for those needing to lose a large amount of weight. We kept his original OG Experience logo and designed the three other circles to fit with its design.

WEBSITE

Because Rob had primarily done online training, his web presence needed an update and a strong message. We received some new photography of Rob, worked on the messaging, and reorganized the site based on separating his training into the four groups.

WEBSITE

Because Rob had primarily done online training, his web presence needed an update and a strong message. We received some new photography of Rob, worked on the messaging, and reorganized the site based on separating his training into the four groups.

THE BODY SHOP

After we started working with Rob, he decided to open a brick-and-mortar elite training studio in Zeeland. We were then able to help with branding, web, and organization for Rob Kean’s Body Shop, as well as designing the interior of the space, merchandising, videography, etc. We also get the benefit of training in the new space as a team once a week!