Photography for Your Projects
by Alex Tillard| April 18, 2018
When it comes to marketing, whether you’re creating or updating your website, posting on social media, printing brochures, or putting up posters, chances are you’re going to need some photos. As our culture becomes increasingly driven by digital media, the demand for high quality photography keeps growing. If you don’t have great photos, you’re not going to stand out in any medium.
In this blog, I want to talk about some options for making sure you have great photography to help you promote your business or organization. There are a few options, depending on your needs and your budget.
My first recommendation would always be to hire a local professional photographer. There are a lot of options to choose from that will fit your budget. A full-day photo shoot can cost anything from $600 to $6,000, and a half-day shoot will cut those in half. The benefit of having custom photography is that no one else will have your exact photos. You will be unique, stand out among your competition, and have the exact photography you need.
Be careful about hiring “my friend with a good camera” who may not have a lot of experience. A professional photographer will know the camera settings, have lighting kits, and know how to set shots to give you the best quality photos. You might regret choosing a cheaper option if your photos don’t turn out well.
There is a lot of good stock photography out there if your photo needs aren’t very specific. The benefit of stock photography is that the prices are pretty low, and if you’re on a tight timeline, you can find what you’re looking for pretty quickly. The downside is that you won’t have original photo content. However, this can be a great option to fill in some spots as needed.
Free Stock Photography
There are some good sites that have free stock photography if you don’t have a photography budget at all. The benefit is that they’re free! The risk is that your options are limited (if your needs are specific, you might not find exactly what you’re looking for), and you won’t stand out as unique—a lot of people use free photos.
Google Image Search
As a last resort, you can always search Google for free images. However, you need to be VERY careful when taking this approach. If you search images and use anything you find, you might be illegally using these images. You also need to make sure your resolution is high enough. Here are a few tips to keep in mind when using Google. Type in your search and hit enter. Then select “Tools,” then “Usage Rights” and choose “Labeled for Reuse.” This will filter your images so that anything you see is legal to reuse for your print or web project. Also, select “Size” and choose “Large” to be sure the images you find are big enough for your web headers or print projects.
I hope these tips help you find the right images for your project and budget! We work with a lot of great local photographers who will work within a budget or timeframe, so please contact us if you’d like more information.