Director of Digital Marketing and Deployment Strategies
“I am a data wizard, but it is my mantra that data without context is meaningless. My passion is not to just strategize in the digital space on behalf of our clients, but to truly take the time to get to know them and their brand personally. That way I can make the best data-driven assumptions for their business goals. Digital marketing is not a one-size-fits-all approach. I have extensive knowledge and experience in the digital landscape, working within the B2B and B2C environments. As a digital marketing professional, my primary focus is on inbound strategy and paid search. I am also an expert in using social media as a critical part of our client’s overall marketing strategy.
“I earned my BA in English from GVSU and am a proud member of Sigma Tau Delta. I earned my MS in Digital Marketing from Eastern Tennessee State University, where I learned from leading brand managers, marketers, and strategists from companies including Cardinal Path, Adobe, Nilsen, Supercell (Clash of Clans), and more. I am also Hubspot certified in Inbound Marketing. I am also a Google AdWords Certified professional, specializing in video campaigns. I’m qualified to help you grow your business on the web using Google AdWords.”
Family or background: I grew up playing Barbies with Black Bears. I have FOUR AWESOME kids. My two oldest are off on their own adventures, and my two youngest fill my house with music, drama (the good kind of drama), and dancing! (How can that be when I’m only 25?)
Education: I earned my BA in English from GVSU and my MS in Digital Marketing from East Tennessee State University.
What’s your favorite movie quote? “No. A farm boy. Poor. Poor and perfect, with eyes like the sea after a storm. On the high seas, your ship attacked, and the Dread Pirate Roberts never takes prisoners.” -Princess Buttercup, The Princess Bride.
What’s the most unusual job you’ve ever had? Cleaning out turkey feeders. Disgusting. I don’t want to talk about it.
Who is your alter ego? I don’t really have one… I know, boring.
What are three things you enjoy doing in your spare time? Netflix binging,
Favorite beverage? Mimosa.
Worst movie of all time? Talladega Nights makes me so crabby.
Favorite book? Right now today? Glass Castle by Jeannette Walls
Toilet paper over or under? Most definitely over.