When Marketing is a Bad Idea

When Marketing is a Bad Idea

When Marketing is a Bad Idea by Rob stam Most of the people who come into our office at Navigate are looking for one thing: growth. And they want a marketing strategy and supporting assets such as websites, brochures, and videos to fuel that growth. In some...
The Hardest Check To Write

The Hardest Check To Write

The Hardest Check To Write by Rob Stam Marketing is part of what I do for a living, so I obviously like to see a business that invests in its marketing. However, as a business owner I also understand how difficult an investment that is to make. In fact, I dare say...
Innovation is Only the Beginning

Innovation is Only the Beginning

Innovation is Only the Beginning by Rob Stam For several years now there has been a rejuvenated level of energy around innovation, and rightfully so. Innovation comprises the backbone of our local economy. West Michigan can attribute much of its success to a...
User Experience

User Experience

User Experience by Rob Stam If you work in the web development world, or have recently gone through a web development project, you’re undoubtedly familiar with the term User Experience, or UX. Much of our social and business interaction happens online today, and...
Triangulation Branding

Triangulation Branding

Triangulation Branding by Rob Stam 15 years ago I had a job that required spending several days a month traveling around the country. GPS systems in rental cars were new and I always paid the extra 8 dollars to add one. Countless times however, I found myself lost...