Who’s Making the Decisions?

Who’s Making the Decisions?

Who’s Making the Decisions? by Rob Stam This scenario happens all too often in our industry: the chairs in the conference room are filled with members of our team and from our client’s team. We present concepts for items such as a company name, logo, or ad...
The Emotion of Money

The Emotion of Money

The Emotion of Money by Rob Stam My wife and recently went through the process of securing a mortgage for a new home. As we were going through the process of making an offer and looking at monthly payments, it dawned on me how mentally taxing, and even emotional, the...
The Intersection of Success

The Intersection of Success

The Intersection of Success by Rob Stam What do you want to do when you grow up? It’s the question we answer with ease as children, but as we become “grown-ups” the question can become increasingly difficult. In our careers, not “doing what we want to do” can cause...
When Marketing is a Bad Idea

When Marketing is a Bad Idea

When Marketing is a Bad Idea by Rob stam Most of the people who come into our office at Navigate are looking for one thing: growth. And they want a marketing strategy and supporting assets such as websites, brochures, and videos to fuel that growth. In some...
The Hardest Check To Write

The Hardest Check To Write

The Hardest Check To Write by Rob Stam Marketing is part of what I do for a living, so I obviously like to see a business that invests in its marketing. However, as a business owner I also understand how difficult an investment that is to make. In fact, I dare say...