How to Review Creative Assets as a Client

How to Review Creative Assets as a Client

How to Review Creative Assets as a Client by Rebekah Rhys | February 27, 2018 I consider myself a creative, although not in the way you may think, considering what Navigate’s creative products are. I can sing you a song, but learning the lingo about website...
Stuff We Like: Best of 2018 Super Bowl Ads

Stuff We Like: Best of 2018 Super Bowl Ads

Stuff We Like: Best of 2018 Superbowl Commercials Each month we’re reviewing a product, brand, movie, book, or other fun thing, and giving you a little behind-the-scenes perspective on what makes it great (or how it could improve). Enjoy! Australian Tourism Ad...
The ROI of Social Media (Part 4)

The ROI of Social Media (Part 4)

The ROI of Social Media (Part 4) by Jami Winstrom Let’s talk about the final, and perhaps most important, aspect of ROI of digital marketing: advocacy. Your audience started at the awareness stage, some moved on to engagement, and now some of those have become true...
The ROI of Social Media (Part 3)

The ROI of Social Media (Part 3)

The ROI of Social Media (Part 3) by Jami Winstrom You’ve developed your brand and your voice, created content and have begun to deploy it across your social channels. Now you can start to measure engagement. It has been difficult for marketers to agree on a definition...
The ROI of Social Media (Part 2)

The ROI of Social Media (Part 2)

The ROI of Social Media (Part 2) by Jami Winstrom The first piece of a digital marketing, before you create the content that goes on your website and social platforms (Facebook, Twitter, LinkedIn, etc.), is to come up with an overall strategy. Now is the time to align...